COOKIE POLICY

Effective date: 01 January 2025
Last updated: 01 January 2025

This Cookie Policy explains how DAT SUPPLY and its affiliated entities use cookies and similar technologies on our websites, including dat.supply, brands.dat.supply, tuttibear.com, and any related subdomains (collectively, the “Websites”).

By continuing to use the Websites, where legally required, you consent to the use of cookies in accordance with this Cookie Policy.


1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help store information about your visit and enable websites to function, improve performance, remember preferences, and support analytics and advertising.

Cookies may be:

  • Session cookies (deleted when you close your browser);
  • Persistent cookies (stored until they expire or you delete them);
  • First-party cookies (set by us);
  • Third-party cookies (set by trusted partners such as Google or Meta).

2. How We Use Cookies

We use cookies and similar technologies to support the following purposes:

2.1 Strictly Necessary Cookies

These cookies are required for the Websites to function properly and cannot be disabled. They allow basic operations such as:

  • Website security and authentication;
  • Form submissions and navigation;
  • Load balancing and server performance (including Cloudflare security cookies).

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors use the Websites so we can analyse performance and improve user experience. They include cookies set by:

  • Google Analytics;
  • Cloudflare performance tools;
  • Other analytics or monitoring services used to track site performance.

Data collected may include page views, traffic sources, device information, and navigation behaviour. We do not use analytics to identify individual users.

2.3 Functional Cookies

These cookies allow us to remember your preferences and improve your browsing experience, including:

  • Language or region selection;
  • User preferences saved during a session;
  • Form field memory where applicable.

2.4 Advertising and Marketing Cookies

These cookies are used to deliver relevant advertising and to measure the effectiveness of campaigns. They may track your interaction with our content across platforms.

Advertising cookies may be set by:

  • Meta Pixel (Facebook/Instagram);
  • Google Ads and Google Marketing Platform;
  • Email marketing platforms such as Klaviyo or Mailchimp (for tracking opens/clicks).

These cookies help us show relevant ads and re-engage website visitors through remarketing.


3. Third-Party Cookies

Some cookies are placed by third-party services integrated with our Websites. These may include:

  • Analytics providers (Google Analytics);
  • Content delivery networks (Cloudflare);
  • Advertising platforms (Meta, Google);
  • Payment processors (Stripe, PayPal);
  • Shopify (for ecommerce functionality on TuttiBear).

Third parties may use cookies in accordance with their own privacy policies. We do not control how these cookies are set or used after placement.


4. Cookies We Use

The types of cookies typically used on our Websites include:

  • __cf_bm, __cfduid – Cloudflare security and performance cookies;
  • _ga, _gid, _gat – Google Analytics cookies for usage statistics;
  • _fbp – Facebook/Meta tracking for marketing and remarketing;
  • Klaviyo / Mailchimp tracking cookies – email marketing engagement;
  • Shopify cookies (for TuttiBear only) – essential ecommerce functionality;
  • Session cookies – temporary cookies needed for site operation.

The exact cookies used may change over time depending on updates, integrations, and advertising configurations.


5. How to Manage or Disable Cookies

5.1 Through Browser Settings

You may configure your browser to block or delete cookies. Instructions are typically found in the Help section of the browser menu.

Please note that blocking certain cookies may affect website functionality or performance.

5.2 Through Cookie Consent Tools (Where Required)

Where applicable, you may disable or customise non-essential cookies using the on-site cookie consent banner or settings tool.

5.3 Opting Out of Analytics and Advertising Cookies

You may also opt out directly with providers:

  • Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
  • Google Ads Settings: https://adssettings.google.com
  • Meta Ads Preferences: https://www.facebook.com/ads/preferences

6. Legal Basis for Using Cookies

Under GDPR and UK GDPR, the legal basis for placing cookies depends on the type:

  • Strictly necessary cookies may be used without consent as they are required for the functioning of the Websites.
  • Analytics, functional, and marketing cookies require your consent in jurisdictions where such consent is legally required. You may withdraw your consent at any time.

7. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in technology, law, or our operational practices. When revised, the “Last updated” date will be shown at the top of this page.

We encourage you to review this Cookie Policy regularly to stay informed about how cookies are used.


8. Contact

If you have questions about this Cookie Policy or our use of cookies, please contact us at:

Email: privacy@dat.supply